Social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.
Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO (Dubai) is similar to search engine optimization (Dubai) in that the goal is to generate traffic and awareness for a website.
In general, social media optimization (Dubai) refers to optimizing a website and its content in terms of sharing across social media and networking sites.
While social media optimization (Lebanon) is related to search engine marketing (Dubai), it differs in several ways. Primarily, SMO (Dubai) focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization (Dubai).
social media optimization (Lebanon) is considered an integral part of an online reputation management (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.
social media optimization (Dubai) is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).
Additionally, social media optimization (Lebanon) can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.